David Kimani, Managing Director of Naivas Limited, is the man behind one of Kenya’s fastest-growing supermarket chains. With a sharp business mind and a clear vision, Kimani has transformed Naivas into a household name, expanding from a small family business to a national retail powerhouse.
David Kimani’s journey started far from boardrooms and spreadsheets. Born and raised in Kenya, he developed an early interest in business, learning from family-run shops and small enterprises in his community.
After studying business management, he joined Naivas, then a small local supermarket, and quickly climbed the ranks thanks to his strategic thinking, dedication, and understanding of the Kenyan consumer.
Under Kimani’s leadership, Naivas has expanded across Kenya, opening dozens of new outlets and introducing modern retail practices that were once rare in local supermarkets. He has focused on affordable pricing, customer experience, and product variety, ensuring Naivas appeals to urban and rural shoppers alike.
Kimani has also navigated challenges in the competitive retail sector, including supply chain disruptions, inflation, and changing consumer habits, turning obstacles into opportunities for growth.
Known for his hands-on management approach, Kimani frequently visits stores, interacts with staff, and listens directly to customers. His leadership philosophy emphasizes teamwork, transparency, and innovation, inspiring employees to take ownership of their work and contribute ideas.
He is also committed to corporate social responsibility, supporting local farmers, sourcing Kenyan products, and investing in community development programs.
Naivas’ success under Kimani reflects the potential of Kenyan businesses to thrive despite economic challenges. As the company continues to grow, Kimani’s vision includes expanding beyond Kenya, adopting digital innovations, and leveraging partnerships to serve a broader East African market.
For David Kimani, the story of Naivas is more than business growth — it is about creating
