Uganda strengthened its global tourism profile after making a powerful impression at the 2025 Warsaw International Tourism and Travel Fair (TT Warsaw), held from November 20–22 in Poland.
The Uganda Embassy in Berlin, led by Ambassador Danny Ssozi, Deputy Head of Mission, and Tourism Officer Jessica Namuddu, partnered with the Exclusive Sustainable Tour Operators Association (ESTOA) and SeraWild Coffee to showcase Uganda’s rich tourism and cultural attractions.
Their well-organized stand drew strong interest from travel experts, journalists, coffee lovers, and the general public—effectively positioning Uganda as a top destination for adventure, wildlife, culture, and world-class coffee.
Showcasing Uganda’s Best
Through cultural displays, marketing materials, and product sampling, the team highlighted Uganda’s major tourism offerings, including:
Gorilla trekking
Wildlife safaris
Adventure tourism
Cultural heritage experiences
Premium Ugandan coffee
ESTOA tour operators presented tailor-made travel packages and emphasized responsible, sustainable safari experiences—an approach highly appreciated by European travel companies.
At the same time, SeraWild Coffee captivated visitors with tastings of Uganda’s specialty coffee, drawing attention from both tourism professionals and consumers eager to explore authentic African coffee.
Boosting Uganda’s Visibility in Europe
Uganda’s participation in the TT Warsaw Fair plays a key role in expanding the country’s presence in the Central and Eastern European tourism markets.
The event supports the Embassy’s wider strategy of:
Increasing tourist arrivals
Promoting Ugandan-made products
Building long-term partnerships across the region
The Uganda Embassy expressed appreciation for the strong teamwork between ESTOA, SeraWild Coffee, and all partners who made the exhibition a success.
