Talent Africa Group (TAG), one of Uganda’s leading entertainment and events companies, has officially launched operations in Kenya, marking a major expansion into the East African entertainment market.
The launch was celebrated with a rooftop networking sundowner in Nairobi, bringing together prominent figures from across the region’s creative industries. Attendees included Ugandan singer Joshua Baraka, Kenyan music legend Nameless, Savara, media personality Azeezah Hashim, entertainment figure Dan Papa, and Frasha. Other creatives, artists, and industry partners also attended.
Founded by CEO and Executive Producer Aly Allibhai, TAG has built a strong reputation over the past decade for live entertainment, event production, talent management, and experiential marketing across Africa. The company has organised major concerts, festivals, and corporate events, collaborating with leading brands and international artists.
Through its Kenyan branch, TAG will offer services including live event production, artist and talent management, brand activations, experiential marketing campaigns, and large-scale festival organisation.
TAG’s expansion into Kenya reflects the country’s vibrant entertainment sector and its strategic role as a regional hub for music, media, and creative enterprise. Industry players welcomed the move, noting that cross-border collaboration can create new opportunities for talent development and cultural exchange across East Africa.
