Morocco is famous worldwide for its traditional mint tea, a drink that has been part of Moroccan culture for generations. But a new trend is taking hold across the country. More people—especially young consumers—are turning to matcha, a powdered green tea originally from Japan.
Matcha is different from regular green tea because it is grown in the shade. This method increases its chlorophyll content and adds a special amino acid called L-theanine, known for its calming effect on the mind. When combined with the natural caffeine in the tea, matcha gives drinkers a balance of relaxation and alertness.
This unique combination has made matcha increasingly popular in Morocco.
“I’ve heard a lot about matcha, so I included it in my daily routine,” one young woman said. “It has many benefits and contains vitamins that I usually take every day.”
Scientific studies support these claims. A 2017 study found that 200 mg of L-theanine could improve mental performance and help people focus better. When mixed with caffeine, the effects become even stronger.
Because of its rising popularity worldwide, demand for matcha has grown quickly. Reports earlier this year indicated that global supplies were starting to run low, making matcha a product in high demand.
Even though mint tea remains a proud symbol of Moroccan identity, matcha is steadily earning a place in cafés, homes, and daily routines across the country. For many, it represents a healthier lifestyle and a new kind of tea culture in Morocco.
