Tradigo International FZE, a global business advisory firm based in India, has launched a new initiative in Rwanda aimed at transforming the country’s small and medium-sized enterprises (SMEs). The first Rwanda Business Transformation Event, held Thursday evening in Kigali, focused on rethinking strategies for growth, profitability, and access to capital.
The event was hosted in collaboration with DP Singh & Associates, Tradigo’s Rwandan franchise partner, and drew participation from officials of the Rwanda Private Sector Federation. It served as a platform to discuss financial innovation, capital market readiness, and inclusive economic development.
Chandan Kumar Singh, an internationally renowned business strategist with over 23 years of experience, headlined the event. He said Rwanda was chosen because of its “transformative agenda,” which aligns with Tradigo’s global mission of enabling sustainable business growth.
“As Rwanda grows with a 7.1% annual growth average, we are here on a mission to contribute to the transformation of its business sector,” Singh said. “A small change can make a huge difference in business.”
Singh emphasized that Tradigo uses a hands-on approach, working closely with clients to address specific challenges and develop customized strategies. He cited an example of transforming a toilet tissue business by simply introducing colored tissue paper—a small branding change that significantly boosted sales across the Asia-Gulf region.
Tradigo brings expertise in franchise development, CEO services, brand expansion, mergers and acquisitions, market research, training, and business restructuring. Singh added that the firm aims to fill service gaps in Rwanda’s business ecosystem and attract international investors.
“We don’t want Rwanda to have this shortage of services,” Singh said. “We are here to add value and support growth over the next ten years.”
Zachariah Mbanda, Commercial Director at Multilines International, welcomed the initiative, saying it would help upgrade business practices among Rwandans and strengthen SME capabilities.
“Rwanda is doing well in business, but capacity building is key. Learning from international experts offers a chance for growth and mutual learning,” Mbanda noted.
D.P. Singh, founder of DP Singh & Associates and a veteran tax consultant in Rwanda, said the country has made great progress but still needs strategic collaborations to grow further.
“This event reflects our commitment to helping Rwandan SMEs expand and become globally competitive,” he said.
In a show of support, the Indian High Commission in Rwanda announced free visa entry for all Rwandans—opening up opportunities for business exchange and expansion, particularly in India.
According to the World Bank, Rwanda’s projected GDP growth between 2025 and 2027 will be fueled by strong performance in tourism, construction, and manufacturing—making initiatives like Tradigo’s crucial for continued momentum.
