In Tanzania today, online betting is reshaping the country’s gambling landscape in profound and measurable ways.
In 2025, Tanzania’s total gambling market is projected to reach TZS 1.2 trillion in bets, with over 60% of that now driven by online platforms.
Local brands like MeridianBet and SportPesa TZ are thriving, while global names—including Betway and 1xBet—attract customers with bigger jackpots, wider game libraries, and aggressive promotions
Mobile-first approach: Platforms support sleek Android apps, USSD, and SMS betting—catering even to non-smartphone users.
Mobile money dominance: Services like M-Pesa and Tigo Pesa enable instant, low-fee deposits and withdrawals, seamlessly integrated into betting sites.
Emerging payments: Some operators are beginning to accept cryptocurrency, appealing to urban, tech-savvy bettors.
As one tech analyst put it, that “In Tanzania, your phone is your casino…”
Although growth has surged, Tanzania’s Gaming Board is enforcing stricter licensing, AML regulations, and oversight. Operators acknowledge the framework as “strict, but fair,” balancing growth opportunities with consumer protection
According to recent reform proposals, the government plans to issue over 14,000 licences for both new and renewing operators in the 2025–26 budget, targeting nearly TZS 29.9 billion (≈US $11 million) in revenue
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Nationwide campaigns are also being launched to raise awareness about responsible gambling—particularly among youth
Mass adoption: Seamless betting through mobile devices and mobile money has brought online wagering into everyday life.
Industry maturation: Stringent regulations and licensing are professionalizing the sector and promoting sustainability.
Economic impact: With government revenue rising and international players investing, online betting is now a major economic contributor.
Online betting in Tanzania isn’t just a digital novelty—it’s a cultural and economic force. Fueled by mobile technology, payment innovation, and regulatory progress, it’s evolving from informal play into a structured and mainstream industry.
New regulatory reforms targeting 14,124 licences, TZS 29.9 billion revenue, and anti-gambling education
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