In a sector long dominated by men, Joyce Foya is proving that women can succeed in the commuter transport business.
Operating in Tanzania, Joyce has built her name in an industry often viewed as physically demanding and highly competitive. From managing daily routes to dealing with drivers, conductors, and passengers, she has had to work twice as hard to earn respect.
Joyce says the journey has not been easy. At the beginning, many people doubted her ability to survive in the commuter trade. Some questioned whether a woman could manage vehicles, handle finances, or supervise workers in a tough environment. But she remained focused and determined.
Through discipline and strong management skills, she gradually gained trust from customers and employees. She learned how to manage costs, maintain vehicles properly, and ensure reliable service. Over time, her business grew and became stable.
Joyce believes that confidence and persistence are key to succeeding in male-dominated sectors. She encourages other women not to fear entering industries traditionally reserved for men. According to her, financial independence gives women a stronger voice in society and in their families.
Her story also highlights the wider role of women in economic development. As more women join sectors such as transport, construction, and trade, they challenge stereotypes and open doors for future generations.
Today, Joyce Foya stands as an example of resilience and ambition, showing that gender should never be a barrier to success in business.
