Dar es Salaam is set to host a vibrant Toyota IST Owners’ Festival, an event expected to bring together car enthusiasts from across the city and beyond to celebrate one of Toyota’s most popular compact vehicles.
The festival was officially confirmed on Tuesday, January 20, 2026, during a briefing attended by Dar es Salaam Regional Commissioner Albert Chalamila, who also took time to test-drive one of the Toyota IST vehicles ahead of the event. The occasion highlighted the growing car culture in the city and the increasing popularity of automotive lifestyle events.
Organisers say the festival will provide a unique platform for Toyota IST owners to connect, showcase their vehicles, and share experiences related to vehicle performance, customization, and maintenance. The event is also expected to attract potential buyers, automotive service providers, and industry stakeholders.
Beyond showcasing vehicles, the festival will feature entertainment, networking opportunities, and exhibitions aimed at promoting responsible vehicle ownership and road safety. It is part of broader efforts to position Dar es Salaam as a hub for lifestyle and motoring events in the region.
City officials have welcomed the initiative, noting that such events contribute to local tourism, support small businesses, and strengthen community engagement. The festival is expected to draw a large crowd, reflecting the strong presence of Toyota IST vehicles on Tanzania’s roads.
Further details, including the exact venue and programme of activities, are expected to be announced by the organisers in the coming days.
