From July 14 to 17, 2025, top media partners and broadcasters from around the world gathered in Los Angeles for the World Broadcaster Briefing (WBB) — a key planning milestone on the road to the Los Angeles 2028 Olympic and Paralympic Games (LA28). Hosted by Olympic Broadcasting Services (OBS) and the LA28 Organising Committee, the event offered an up-close look at the venues, the Games’ progress, and a preview of the groundbreaking broadcast plans.
This in-person gathering allowed media rights-holders (MRHs) to:
Tour major venues like the 2028 Stadium in Inglewood, the LA Memorial Coliseum, and the Downtown LA Arena.
Visit the future International Broadcast Centre (IBC) at Hollywood Park Studios, a legacy site designed for long-term reuse.
See how the Games will blend technology, sustainability, and community legacy through modern venues and upgraded infrastructure.
Yiannis Exarchos, CEO of OBS, described LA as a city where “the Olympic spirit is part of the city’s DNA.” He emphasized that LA28 will offer not just sports, but deeply human, immersive experiences that use storytelling, cutting-edge technology, and real-time performance data to bring fans closer than ever to the athletes.
He confirmed that OBS is: Moving to fully IP-based, cloud-integrated production.
Using AI, 5G, and virtual workflows to make broadcasts more flexible and sustainable.
Designing systems that reduce environmental impact and enhance viewer experience worldwide.
Reynold Hoover, CEO of LA28, assured stakeholders that the Games are on track and progressing rapidly. Key highlights from this year include:
Finalized venue plans.
Eight major sponsors secured.
An Olympic competition schedule released.
A historic athlete quota confirmed — for the first time, more women than men will compete at the Games.
He celebrated the city’s diverse energy, world-class venues, and its ability to host an Olympic Games that will reflect equality, innovation, and impact.
Visiting the Venues: A Tour Through LA’s Olympic Future
Broadcasters visited iconic and purpose-built sites, including, 2028 Stadium (opening ceremony & swimming)., Inglewood Dome (Olympic basketball)., Exposition Park Stadium (flag football and lacrosse)., LA Memorial Coliseum (track & field and ceremonies) and DTLA Arena (gymnastics and wheelchair basketball).
LA Convention Centre (multi-sport hub: judo, fencing, taekwondo, wrestling, table tennis, and more).
All venues highlight reuse of existing facilities or temporary structures, aligning with LA28’s goal of sustainability and cost efficiency.
Jim Bell, LA28’s Senior VP of Broadcast and Press, wrapped up the session by acknowledging the scale and opportunity ahead:
“You will be delivering the Games to the world — across new platforms, with new sports, for new audiences. That ambition fits LA — bold, creative, and built on storytelling.”
This briefing was not just a planning session — it marked a shift in how the Olympic and Paralympic Games will be broadcast and experienced. With a mix of legacy venues, technology-driven storytelling, and inclusivity, LA28 is shaping up to be a milestone in Olympic history.
