While many businesses in Uganda and Kenya struggle to survive, one determined man has turned a humble second-hand clothes stall into a daily income machine — earning up to 3 million shillings even on a slow day.
The entrepreneur, who preferred not to be named, shared his journey with The Witness Uganda, hoping to inspire others who may be facing similar challenges in their business lives.
“I used to think success would come just by opening a stall and selling quality clothes. I was wrong,” he said. “I learned that without strategy, good customer service, and persistence, no business survives.”
The man started his business in a small market in downtown Kampala, hoping to earn a steady income. However, he quickly realized that simply having good stock wasn’t enough. For months, he made little to no profit and was almost forced to shut down.
“Customers wouldn’t just walk in. I had to go out, talk to them, build relationships, and understand their tastes,” he said.
Things began to change when he shifted his strategy. He started:
Sourcing trendy clothes directly from importers
Offering discounts to loyal customers
Promoting his stall on TikTok and WhatsApp groups
Providing delivery services for bulk buyers
Within a few months, he had gained a loyal customer base, including boutique owners and young fashion lovers.
“Now, even if it’s a bad day, I make at least 3 million. On a good day, I go beyond 6 or 7 million,” he said proudly.
The seller believes mindset and consistency are the biggest challenges young entrepreneurs face. He urged others not to give up too quickly and to take time to learn their market.
“Many people give up too soon. But business is like farming—you don’t plant today and harvest tomorrow,” he said.
“Find a niche, learn your customer, and keep showing up. That’s the secret.”
Despite being in the second-hand clothing business — often looked down upon by some — the man says he’s able to support his family, educate his children, and invest in land.
His story is a reminder that with effort and smart decisions, even the most basic business can transform lives.
